Get a Grip Mobile Tyres

Marketing Plan

Digital Marketing Strategy

Chichester Mobile Tyre Service Area

Service Area: Chichester + 20 Mile Radius

Marketing Investment: £250 per week

Core Business Goals

  • Drive consistent growth with 10-15 quality tyre fitting enquiries per week within our Chichester service radius
  • Optimize and strengthen our Google Business presence to boost local search visibility
  • Maintain customer acquisition costs below £25, with planned reduction to £15 through campaign optimization
  • Strengthen local connections through active participation in community Facebook groups
  • Expand brand recognition into Portsmouth and surrounding key markets over the next 12 months

Target Audience

Target demographic analysis

Primary audience segments in Portsmouth area:

  • Mobile device users within 20-mile service radius
  • Prioritise emergency tyre replacement services
  • booked tyre replacement customers
  • fleet management and taxi companies
  • Partner garages requiring additional support services

Audience Statistics

  • Target audience of approximately 800,000 people within 20-mile radius covering:
  • Portsmouth (205,000 residents)
  • Southampton (250,000 residents)
  • Chichester (30,000 residents)
  • Fareham (40,000 residents)
  • Other major towns including Waterlooville, Havant, Gosport, and Petersfield
Service coverage area map

Budget Allocation

Budget allocation

Weekly Marketing Budget: £250

  • Google Ads: £250 (100%)
    • Emergency keywords: £175
    • General service keywords: £50.00
    • Funnel Website: £25
    • Predicted CPA: £20-25 per conversion
  • Facebook Advertising: £0 (0%)
    • Group Posting
    • Regular updates

Projected Weekly Results:

  • Total conversions: 10-17 new customers
  • Average CPA: £20-25
  • Total weekly impressions (Brand Building): 2,500-3,000 people

Campaign and CPC

Campaign and CPC analysis

Emergency Mobile Tyre Service

70% Budget Allocation

  • Keywords: "Mobile Tyres near me", "24hr Mobile Tyres"
  • CPC Range: £1.34 - £3.50
  • Weekly Clicks: 35-45
  • Conversion Rate: 15%
  • Weekly Conversions: 7-10
  • CPA Range: £9 - £23

Scheduled Service Campaign

Scheduled service campaign analysis

Scheduled Tyre Service

30% Budget Allocation (£75)

  • Keywords: "tyres fitted at home", "Home Tyres"
  • CPC Range: £0.80 - £2.00
  • Weekly Clicks: 40-50
  • Conversion Rate: 14%
  • Weekly Conversions: 5-7
  • CPA Range: £10 - £15

Campaign Overview Summary

Marketing Strategy Breakdown

  • Primary Service Area: 20-mile radius from Chichester
  • Total Population Reach: ~800,000 potential customers
  • Weekly Marketing Budget: £250

Campaign Focus

  • Emergency Service (70%): £175
    • CPC: £1.34 - £3.50
    • Expected Weekly Conversions: 7-10
    • Target CPA: £9 - £23
  • Scheduled Service (30%): £75
    • CPC: £0.80 - £2.00
    • Expected Weekly Conversions: 5-7
    • Target CPA: £10 - £15

Key Performance Targets

  • Weekly Conversions: 10-17 new customers
  • Weekly Brand Impressions: 2,500-3,000
  • Average Campaign CPA: £20-25
  • Key Areas: Portsmouth, Southampton, Chichester, Fareham

Implementation Strategy

  • Focus on Google Ads for immediate results
  • Organic Facebook group posting for free Leads.
  • Weekly performance monitoring and optimization